John Watson (1878-1958)
- 1913: Watson was the first to describe Behaviorism as a formal system
- Methodological Behaviorism: Only looks at observable events in their Analysis of Behavior. Watson did not incorporate any private (internal events/diagnosis/conditions, etc.)
- He was only concerned with Stimulus and Response relationship (S -> R)
1920: Little Albert experiment: This is the famous study where they paired white rat with a loud aversive noise. Thus creating an association and over-generalization, leaving the child afraid of fluffy white animals/objects.
